Category Archives: ed2go Company News

Taking the Mystery Out of LinkedIn by ed2go Instructor Ron Nash

ed2go Introduction to LinkedIn Career Networking

Taking the Mystery Out of LinkedIn by ed2go Instructor Ron Nash

You’ve probably heard about how great LinkedIn is, and you’ve likely gotten some invitations from friends and colleagues to connect. But if you’re like a lot of people out there, you don’t really get why you should be using it. What’s in it for you?

Well, I’m happy to explain. If you’re serious about your career or job search, you’ll want to learn how to leverage LinkedIn.

Why LinkedIn?

I was an early adapter to LinkedIn, and I’ve benefited from it for more than a decade. There are too many uses for me to state in this article, but here are a few ways LinkedIn can help you:

  • Get a job offer before you graduate
  • Change careers
  • Transition back into the workplace
  • Find mentors in your industry
  • Find a job or an internship while in school
  • Generate business opportunities
  • Build new relationships with potential employers
  • Increase your face-to-face networking effectiveness
  • Research people and companies
  • Connect with business associates and colleagues
  • Maintain connections with your past classmates and alumni

If I were a student or a professional, I’d create a LinkedIn network in my desired industry that consisted of:

  • Decision makers
  • Industry thought leaders
  • Industry-specific recruiters
  • Industry peers
  • LinkedIn industry-specific groups

This would give me access to industry professionals within three degrees of myself at all times. In other words, I could connect with people who are connected to people who are connected to people I’m connected to! Wait. What?

Three degrees of separation. And this means that if I ever needed anything—including a new job—I’d have the resources available within my network.

Here’s a rule to keep in mind: Reciprocation is part of networking. Friends help friends!

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Learning to Use LinkedIn Effectively

It’s not difficult to use LinkedIn. If it were difficult, it wouldn’t be one of the most successful business networking sites on the Web. Millions of people around the globe are using it, and millions of people are benefiting from it.

I’m here to give you some tips for using it effectively. This is simple to do—it just takes time and commitment. The good thing is that we’re all lifelong learners. You already know that the more time you put in, the more efficient you become.

So let’s look at a few quick tips for how to use LinkedIn:

  • Create a LinkedIn Profile. LinkedIn basic accounts are free!
  • Connect with everyone in your class or alumni. This will help build your network quickly with people you have something in common with.
  • Connect with all of your friends. Adding as many people as you can to your network will increase access to the vast database of more than 240 million professionals.
  • Join a LinkedIn Group. A LinkedIn group is an industry-specific community that anyone can join or start.
  • Find an industry-specific headhunter. There are many recruiters using LinkedIn who are looking for talent every day.
  • Use LinkedIn Jobs. LinkedIn is a significant job aggregator. And many of the postings you’ll find on LinkedIn you won’t find anywhere else.
  • Research potential employers. Before you apply for an opportunity, research and interview employees who work there. In many cases, you make new friends who are willing to help.
  • Be consistent. Schedule your usage of LinkedIn, and visit the site regularly to check for updates, make connections, improve your profile, and search for jobs.

 
My Online Course on LinkedIn

Introduction to LinkedIn Career Networking is an online course that you can take over 6 weeks with 24/7 access. Not only will you learn everything you need to know about LinkedIn and how to use it effectively, this course will also give you the tools you need to succeed in today’s competitive market.

Think of me as your personal career coach. I’ll walk you down the path to success, and along the way, I’ll show you how to use LinkedIn and what to do with the connections and leads you get from this 21st century business networking platform. We’ll cover the hidden job market, online research tools, email and correspondence etiquette, netiquette (etiquette for online communication), interviewing techniques for phone, Skype, and in-person meetings—and we’ll even discuss how creative individuals can use LinkedIn to boost their careers.

As you can see, we cover a lot in this course. It’s 6 weeks packed full of helpful career strategies that you won’t find anywhere else. Introduction to LinkedIn Career Networking will take the mystery out of LinkedIn and career networking. I hope to see you there!

 

Mark Wahlberg & Taco Bell Foundation for Teens Announce a Pilot Partnership with ed2go

TACO BELL CORP. MARK WAHLBERG

Taco Bell and Kinexus Partner with Cengage Learning’s ed2go to Offer First of Its Kind High School Educational Scholarships

Companies to provide fully accredited high school diplomas and career certificates to help employees succeed in workforce

STAMFORD, Conn., Sept. 17, 2013 /PRNewswire/ – Taco Bell and Kinexus have signed on as the first two partners in Cengage Learning/Smart Horizon Career Online Education’s (SHCOE) Clinton Global Initiative (CGI) Commitment to Action to reengage employees in the educational system. The CGI Commitment includes a scholarship agreement to offer fully accredited high school diplomas and career certificates to employees in the retail, hospitality, and food service industries via the Career Online High School.

“Whether it is in news reports or a politician’s speech, we consistently hear that there are not enough skilled workers to fill job openings throughout the country,” said Ron Stefanski, Chief Business Development Officer at ed2go. “Through programs such as the Career Online High School, we are offering workers an opportunity to complete a high school diploma and post-secondary education, providing skills and a springboard to better opportunities.”

ed2go, the largest provider of turnkey online training and part of Cengage Learning, and SHCOE, the world’s first AdvancED/SACS accredited online school district, partnered in 2012 to provide affordable, career-based online education opportunities for the millions of adults in the United States without high school diplomas. Their partnership led to the establishment of Career Online High School, which offers students the opportunity to earn an accredited 18-credit high school diploma and credentialed career certificate in a single comprehensive online program. Career Online High School served over 2,500 students in its first year of operation.

Kinexus, a workforce development company promoting economic vitality in the southwest Michigan region, will offer the Career Online High School scholarship program to members of the communities it serves through Bridge Academy. Kinexus established Bridge Academy in 2010 to provide education opportunities for residents between the ages of 16 and 24. Located in Benton Harbor—one of Michigan’s poorest cities—the school focuses on teaching the skills local businesses need so students can find employment when they graduate.

“One of our biggest economic challenges in Southwest Michigan is that there are communities within the region where fewer than half the residents ages 18 to 24 have high school diplomas,” said Todd Gustafson, Kinexus’ Executive Director. “SHCOE is a proven, innovative, 21st-century solution to this problem and we see Career Online High School as an important new tool in our arsenal to educate workers so that the local economy can thrive off of the local workforce.”

Also signing a partnership agreement with SHCOE and ed2go is Taco Bell, the nation’s leading Mexican-inspired quick service restaurant, which will offer this key educational benefit to its employees, enabling them to earn high school diplomas and career certificates. Being a high school graduate is a requirement for promotion to management within Taco Bell, and also gives participants life skills they can use in any job beyond Taco Bell.

Former Taco Bell employee Deanna Boersma, a graduate of Career Online High School, said, “The program allowed me to get the education I needed to pursue the job that I always wanted and set me up for success. As a result of my degree, I was able to earn more money, get good benefits and buy a house. And if I ever want to go to college, I can do that as well. I am hopeful that the program will offer other Taco Bell employees the opportunities it has afforded me.”

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ed2go and Smart Horizons Career Online Education Launch Clinton Global Initiative “Commitment to Action” to Re-Engage Youth and Young Adults in Education

First of its kind scholarship agreement to provide fully accredited high school diplomas and advanced degree career certificates to employees in retail, hospitality and food service sectors

Stamford, CT, August 14, 2013 – ed2go and Smart Horizons Career Online Education (SHCOE) today announced a Clinton Global Initiative (CGI) “Commitment to Action” to re-engage youth and young adults back into the educational system. Through a two-year commitment, ed2go and SHCOE will partner with companies in the retail and hospitality industry to provide employees  with an accredited  high school education via the Career Online High School. Through this first of its kind partnership and scholarship program, youth and young adults seeking to complete their education for further advancement in the workforce will have the opportunity to earn not just a high school diploma but also an advanced degree career certificate.

Launched in 2005 by former President Bill Clinton, CGI has established a growing network of global leaders dedicated to creating and implementing innovative solutions to the world’s most pressing challenges.

“CGI is the perfect platform to help evolve the public discussion on how to support youth and young adults who are gated in their career pursuits because they lack high school diplomas and advanced degrees. At a time when millions of jobs are going unfilled because employers can’t find people with the right skills, we believe this innovative program can make a huge and lasting impact by not just offering the opportunity of a GED, but a fully accredited high school diploma and a career certificate,” said Ron Stefanski, Chief Business Development Officer at ed2go.

ed2go and SHCOE partnered in 2012 in an effort to provide affordable, career-based online education opportunities for the millions of adults in the United States without high school diplomas. Their partnership led to the establishment of Career Online High School, which offers students the opportunity to earn an accredited 18-credit high school diploma and credentialed career certificate in a single comprehensive online program. Career Online High School served over 2,500 students in its first year of operation.

“As part of our Commitment to Action, we have recently launched two new credentialed career certificate options for Career Online High School students—Retail Customer Service Skills and Food & Customer Service Skills. As we partner with major corporations, we have also developed a scholarship matching program,” explained Dr. Howard Liebman, SHCOE’s CEO and Superintendent of Schools. “Our initial goal is to enroll 200 to 400 new students who will be personally and professionally enriched by earning their high school diplomas and acquiring the real-world skills that lie at the heart of our new career-based certificates to support the retail and hospitality industries.”

“We have been overwhelmed by the excitement and enthusiasm among corporate partners in supporting our Commitment to Action with these two new certificate tracks,” said Ron Stefanski. “Clearly, socially responsible corporations are ready to take the lead in their efforts to solve the challenges of ‘strengthening the retail workforce,’ and ‘collaborating across the service sector’. Our relationship with an organization of CGI’s stature provides an unprecedented opportunity to move this work forward.”

Under the CGI Commitment to Action, the Career Online High School program will offer high school diplomas with “career certificates” in retail, hospitality and food service, and other key sectors commonly employing high school dropouts through scholarships with employers. Ed2go and SHCOE will train participating employers on program operations and provide them with marketing support, student access to the online learning environment and continuous reporting. Upon enrollment, students will be assigned an academic coach who will communicate with them proactively to maintain their active participation and engagement.

For more information on Career Online High School, please visit: http://www.careeronlinehs.org/

For more information or to read the CGI Commitment to Action, please visit:http://www.clintonglobalinitiative.org/commitments/commitments_search.asp?id=830506

About the Clinton Global Initiative

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,300 commitments, which are already improving the lives of more than 400 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $73.5 billion.

CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world, and, this year, CGI Latin America, which will bring together Latin American leaders to identify, harness, and strengthen ways to improve the livelihoods of people in Latin America and around the world. For more information, visit clintonglobalinitiative.org and follow us on Twitter @ClintonGlobal and Facebook at facebook.com/clintonglobalinitiative

About SHCOE

Smart Horizons Career Online Education, founded in 2009 and located in Pensacola, Florida, is a private, AdvancED/SACS accredited online school district. AdvancED/SACS District accreditation signifies that SHCOE and all of its schools are fully accredited and that SHCOE is recognized across the nation as a quality school system. Smart Horizons Career Online Education offers 18-credit, career-based high school diploma programs that are designed to prepare students for entrance into the workplace. Career certificate offerings include Childcare and Education, Certified Protection Officer, Certified Transportation Services, Homeland Security, Office Management, Professional Skills, and Retail & Customer Service Skills, and Food & Customer Service Skills. For more information, visit our website at www.shcoe.org, call our office at 855-777-4265, or email us at info@smarthorizonsonline.org.

About Cengage Learning and ed2go

Cengage Learning is a leading educational content, software and services company for the academic, professional and library markets worldwide.  ed2go, part of Cengage Learning, is the largest provider of turnkey online training and education solutions serving the adult education, career, and corporate training markets. With over 2,000 colleges, universities, community based organizations and other training providers, ed2go has served more than 2.5 million students. ed2go’s ever-growing catalog of Online Courses and Career Training Programs makes it simple for students to enrich their lives or reach professional goals in a supportive and engaging environment. ed2go also can help educational institutions jump-start their online education programs or augment existing distance learning options. For more information visit www.cengage.com or www.ed2go.com.

Photoshop CS6 for the Digital Photographer II a new ed2go Instructor-Led Online Course

ed2go is pleased to announce the launch of a new Instructor-Led Online Course.

Title: Photoshop CS6 for the Digital Photographer II
Instructor: Beverly Schulz

Adobe’s Photoshop CS6 is a powerful software solution that provides support and specialized editing tools for digital photographers and graphic artists. If you know the basics of this powerful program, you’re ready to master advanced techniques, including building collages, doing detailed editing, and restoring old photos. This class is perfect for you if you’re already familiar with cropping, printing, and color adjustments, as well as the use of selection tools, and you want to learn how to add special effects and take your photo-editing skills to the next level.

Publish and Sell Your E-Books a new ed2go Online Course

ed2go is pleased to announce the launch of a new Instructor-Led Online Course.

Title: Publish and Sell Your E-Books
Instructor: Linda Aksomitis

E-books are blazing through the publishing world like a speeding comet, with thousands of previously undiscovered authors as the bright glowing lights in its tail. Independent—indie—authors are becoming overnight sensations in the New York Times and USA Today, on Amazon, and well, everywhere e-books are sold. In this course, you’ll see how you can join their ranks by learning how to publish and sell your own e-book.

Navigating Divorce a new ed2go Instructor-Led Online Course

ed2go is pleased to announce the launch of a new Instructor-Led Online Course.

Title: Navigating Divorce
Instructor: Carolyne Call

Getting through a divorce is a daunting, emotional, and disorienting process. In this course, you’ll learn how to move through the divorce process step by step to gain a sense of control and stability, and emerge on the other side as a healthier and happier person.

You’ll start by examining the legal realities of divorce, which can be overwhelming. This course will help you develop a good grasp of your legal options and how to pursue them. You’ll also work through identity, self-esteem, and personal goals, exploring ways to feel better about yourself and your new life. Enroll Now

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