Revenue, Expenses, and the Bottom Line by ed2go Instructor Matt Crabtree


Revenue, Expenses, and the Bottom Line by ed2go Instructor Matt Crabtree

Every business and individual wants to increase their bottom line (net income). Intuitively, we all know that to do this we need to bring in more money or cut costs. But do you know how each of these tactics actually impacts the bottom line? Let’s take a quick look!

The first option is to bring in more money by increasing revenue. For a business, this means more sales; and for an individual, it’s more income. Let’s use the example of increasing revenue by $5,000 for the year. Does this mean our bottom line will also increase by $5,000? Unfortunately, that’s not necessarily the case. Have you ever received a raise but had to buy new clothes for the job or increase driving expenses? Expenses tend to rise with increases in revenue. And even if you’re able to keep all other costs the same, your taxable revenue has increased, so you’ll ultimately pay more in taxes!

What about cutting costs? Well, the good thing about this option is that it has a direct impact on the bottom line. Think about it . . . if you want to increase your bottom line by $5,000, just find $5,000 to cut! I’m making this sound really simple, but that’s because it is. The only difficult part is finding where and how to make the cuts—and determining where this will fit into your overall financial strategy.

Matt Crabtree teaches Personal Finance for ed2go

**Job Alert** – CVS Pharmacy Tech Positions

Pharmacy Technician

**Job Alert** – CVS Pharmacy Tech Positions

ed2go and CVS partner to offer our Pharmacy Technician students an opportunity for on-the-job training by participating in our externship program. CVS rewards outstanding externs with employment opportunities and many of our students have found permanent positions with them. In an effort to continue this exciting trend, CVS has invited graduates of the ed2go Pharmacy Technician Career Training Program to apply for the positions they have available nationwide.

Apply Now 


ed2go and Smart Horizons Career Online Education Launch Clinton Global Initiative “Commitment to Action” to Re-Engage Youth and Young Adults in Education

First of its kind scholarship agreement to provide fully accredited high school diplomas and advanced degree career certificates to employees in retail, hospitality and food service sectors

Stamford, CT, August 14, 2013 – ed2go and Smart Horizons Career Online Education (SHCOE) today announced a Clinton Global Initiative (CGI) “Commitment to Action” to re-engage youth and young adults back into the educational system. Through a two-year commitment, ed2go and SHCOE will partner with companies in the retail and hospitality industry to provide employees  with an accredited  high school education via the Career Online High School. Through this first of its kind partnership and scholarship program, youth and young adults seeking to complete their education for further advancement in the workforce will have the opportunity to earn not just a high school diploma but also an advanced degree career certificate.

Launched in 2005 by former President Bill Clinton, CGI has established a growing network of global leaders dedicated to creating and implementing innovative solutions to the world’s most pressing challenges.

“CGI is the perfect platform to help evolve the public discussion on how to support youth and young adults who are gated in their career pursuits because they lack high school diplomas and advanced degrees. At a time when millions of jobs are going unfilled because employers can’t find people with the right skills, we believe this innovative program can make a huge and lasting impact by not just offering the opportunity of a GED, but a fully accredited high school diploma and a career certificate,” said Ron Stefanski, Chief Business Development Officer at ed2go.

ed2go and SHCOE partnered in 2012 in an effort to provide affordable, career-based online education opportunities for the millions of adults in the United States without high school diplomas. Their partnership led to the establishment of Career Online High School, which offers students the opportunity to earn an accredited 18-credit high school diploma and credentialed career certificate in a single comprehensive online program. Career Online High School served over 2,500 students in its first year of operation.

“As part of our Commitment to Action, we have recently launched two new credentialed career certificate options for Career Online High School students—Retail Customer Service Skills and Food & Customer Service Skills. As we partner with major corporations, we have also developed a scholarship matching program,” explained Dr. Howard Liebman, SHCOE’s CEO and Superintendent of Schools. “Our initial goal is to enroll 200 to 400 new students who will be personally and professionally enriched by earning their high school diplomas and acquiring the real-world skills that lie at the heart of our new career-based certificates to support the retail and hospitality industries.”

“We have been overwhelmed by the excitement and enthusiasm among corporate partners in supporting our Commitment to Action with these two new certificate tracks,” said Ron Stefanski. “Clearly, socially responsible corporations are ready to take the lead in their efforts to solve the challenges of ‘strengthening the retail workforce,’ and ‘collaborating across the service sector’. Our relationship with an organization of CGI’s stature provides an unprecedented opportunity to move this work forward.”

Under the CGI Commitment to Action, the Career Online High School program will offer high school diplomas with “career certificates” in retail, hospitality and food service, and other key sectors commonly employing high school dropouts through scholarships with employers. Ed2go and SHCOE will train participating employers on program operations and provide them with marketing support, student access to the online learning environment and continuous reporting. Upon enrollment, students will be assigned an academic coach who will communicate with them proactively to maintain their active participation and engagement.

For more information on Career Online High School, please visit:

For more information or to read the CGI Commitment to Action, please visit:

About the Clinton Global Initiative

Established in 2005 by President Bill Clinton, the Clinton Global Initiative (CGI), an initiative of Bill, Hillary & Chelsea Clinton Foundation, convenes global leaders to create and implement innovative solutions to the world’s most pressing challenges. CGI Annual Meetings have brought together more than 150 heads of state, 20 Nobel Prize laureates, and hundreds of leading CEOs, heads of foundations and NGOs, major philanthropists, and members of the media. To date CGI members have made more than 2,300 commitments, which are already improving the lives of more than 400 million people in over 180 countries. When fully funded and implemented, these commitments will be valued at $73.5 billion.

CGI also convenes CGI America, a meeting focused on collaborative solutions to economic recovery in the United States, and CGI University (CGI U), which brings together undergraduate and graduate students to address pressing challenges in their community or around the world, and, this year, CGI Latin America, which will bring together Latin American leaders to identify, harness, and strengthen ways to improve the livelihoods of people in Latin America and around the world. For more information, visit and follow us on Twitter @ClintonGlobal and Facebook at


Smart Horizons Career Online Education, founded in 2009 and located in Pensacola, Florida, is a private, AdvancED/SACS accredited online school district. AdvancED/SACS District accreditation signifies that SHCOE and all of its schools are fully accredited and that SHCOE is recognized across the nation as a quality school system. Smart Horizons Career Online Education offers 18-credit, career-based high school diploma programs that are designed to prepare students for entrance into the workplace. Career certificate offerings include Childcare and Education, Certified Protection Officer, Certified Transportation Services, Homeland Security, Office Management, Professional Skills, and Retail & Customer Service Skills, and Food & Customer Service Skills. For more information, visit our website at, call our office at 855-777-4265, or email us at

About Cengage Learning and ed2go

Cengage Learning is a leading educational content, software and services company for the academic, professional and library markets worldwide.  ed2go, part of Cengage Learning, is the largest provider of turnkey online training and education solutions serving the adult education, career, and corporate training markets. With over 2,000 colleges, universities, community based organizations and other training providers, ed2go has served more than 2.5 million students. ed2go’s ever-growing catalog of Online Courses and Career Training Programs makes it simple for students to enrich their lives or reach professional goals in a supportive and engaging environment. ed2go also can help educational institutions jump-start their online education programs or augment existing distance learning options. For more information visit or

Five Steps to Start Making a Beautiful Gift Basket

Start Your Own Gift Basket Business

Five Steps to Start Making a Beautiful Gift Basket by ed2go Instructor Shirley George Frazier

You’re ready to make your first gift basket to celebrate a birthday, new baby, or wedding—and you found the perfect basket in your garage or attic.

But there’s a problem. This beautiful basket isn’t tightly woven. When you stuff it with shred, the shred can be seen through the basket because the natural holes make it visible. So instead of everyone looking at your beautiful creation, they’ll look at the shred peeking through the holes.

How can you turn this untidy appearance into a work of art?

The solution is as easy as it is affordable—add tissue paper around the inside of the basket.

Most baskets need only two sheets of tissue paper. And the shred you add after the tissue paper is in place will hold the tissue sturdily against the inner basket and will also keep shred from peeking through the basket’s holes.

You can accomplish this in five easy steps.

1. Fold the flattened tissue paper in half. If it’s already folded in its packaging, leave it intact.

2. Place the tissue around the inside of the basket. Add another sheet until it connects with the first.

3. If needed, attach tape onto the connected tissue paper to keep it together before inserting the shred.

4. Put shred into the basket, and make sure that the tissue doesn’t move as you include more shred.

5. Stop adding shred when the tissue paper is secure and the shred is just below the basket’s rim.

The Start Your Own Gift Basket Business course shares more secrets about tissue and shred that will save you time and money while ensuring that your friends and family will remember your gift baskets for a lifetime. Join us!

Having Blog Content Stolen


Having Blog Content Stolen by ed2go Instructor Linda Aksomitis

Do you ever worry that somebody might steal your content when you blog? I understand your concern, but I also want to put your mind at ease.

Although people can steal your writing no matter what or where you publish, this type of theft—known as copyright infringement—really doesn’t happen very often. Just as people rarely republish someone else’s articles from newspapers or magazines as their own, so they rarely steal someone’s online work.

In the unlikely event that someone does steal your online work, it’s still copyright infringement and carries the same legal punishment as theft of printed sources. You can easily find unauthorized copies of your work by searching the Internet with a service such as Copyscape, which will check everything in your blog against what’s out there on the Web.

Linda Aksomitis teaches Introduction to Internet Writing Markets for ed2go

Two Obstacles That Teams Face by ed2go Instructor Vivian Harte

ed2go Building Teams That Work

Two Obstacles That Teams Face by ed2go Instructor Vivian Harte

Many teams fail because they can’t overcome common obstacles that create an atmosphere where they make poor decisions. I’ll tell you about two of these obstacles today.

Bandwagon effect: When teams make decisions this way, most of the members decide to go along to get along. You’ll know this is happening if you see that . . .

  • The team is considering only a couple of alternatives.
  • Nobody on the team is willing to thoroughly discuss alternatives to the first suggestions people offer.
  • Team members punish other team members (with looks, gestures, or words) for expressing opinions.

Escalation of commitment: If team members initially favor a certain solution, they believe the situation is better than it really is. The team persists in devoting money and time to implementing the project as first conceived. Many times, escalation of commitment doesn’t become obvious until it’s too late.

You can learn more about these and other obstacles as well as how to deal successfully with them in Building Teams That Work course.

ed2go Student Reviews and Feedback

Introduction to Criminal Law

This was a great course! I would recommend it highly to others.  I have been working in law enforcement for over 13 years and I found the course taught me many things I didn’t know, even with direct experience.

January 2013 – Student from Timberland

Explore a Career as a Pharmacy Technician

I’m 61 and had no idea if I would be able to sweep off the cobwebs in the brain. I was greatly surprised to find out that I could still think and remember what I’d learned decades ago. I was interested in becoming a pharmacy technician and this course was perfect for me. I was able to find out what I did and didn’t know about the field. I really enjoyed the course subject and the style of learning.

January 2013 – Student from Medina County Career Center

Write Fiction Like a Pro

I learned a lot in this course…Mr. Alcorn has done a great job in making this class encouraging and useful. I like the inclusion of the videos with each lesson too. Thanks!

January 2013 – Student from Des Moines Area Community College

Learn How to Handle Your Digital Images with Adobe Lightroom 4

ed2go is pleased to announce the launch of a new Instructor-Led Online Course.

Title: Introduction to Lightroom 4
Instructor: Beverly Schulz

Do you have a lot of images to manage? Adobe Photoshop Lightroom 4 is a fantastic tool for any digital photographer who needs to edit and sort images quickly. Whether you’re a busy parent shooting lots of pictures or a professional photographer with many clients, Lightroom 4 will help you get the results you want in a lot less time.

In this course, you’ll see how Lightroom 4 can help you prepare, edit, and organize your photos quickly and effectively. Using Lightroom 4′s non-destructive editing, you’ll be able to control how you edit your images and make additional alterations later. You’ll learn to apply changes to multiple images while developing an efficient image processing workflow. You’ll also see how to organize, tag, and make collections with Lightroom’s powerful organization tools and create customized slideshows and presentations. You can use Lightroom 4 as a companion to Photoshop, Photoshop Elements, or other digital photo editors, and you can export or print your work in exactly the size or format you need.

ed2go The Craft of Magazine Writing Review

Just finished my very first ed2go course – The Craft of Magazine Writing – and it was excellent. I notified the instructor that I have some health issues, and probably wouldn’t be in the discussion areas at all.

Eva, the instructor, made sure to tell me that no marks are deducted for not participating, which was a relief. I completed the final exam today with 100%, and I absolutely LOVED the course. Eva Shaw is an excellent instructor – I even bought her Writeriffic Book.

Thanks so much for such excellent programs. I’m ready to take something else now!!

ed2go Excel Student Success Story

Just finished my final exam and I wanted to express my appreciation. I really enjoyed your courses (Intro. and Intermediate Excel). I plan to take Advanced Excel later this year.  The timing of the pivot table lessons came in at just the right time. In December, I put in an application for a full-time job with a local public school district in the business office as an accounting clerk. To weed out applicants, I had to take an Excel/Word exam on January 9th. It was a four part test with practical applications of Excel. Each section was a timed test. First assignment was on pivot tables. I was so happy that it was covered in our online lessons, and I used your lesson materials as a review and preparation for my test. To make a long story short, I did well enough on the Excel/Word test to get a first interview. Eventually …. make the second round interview …. then offered the job. Your course helped me! Thank you.”

ed2go Student Winter 2013

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