Some famous fashion bloggers are making up to six figures a year, getting paid to travel, and receiving free high-end products on a weekly basis. Pink Peonies, Into The Gloss, and Cupcakes & Cashmere are just a few of the top fashion blogs. For many fashion bloggers, what originally started as a hobby has now turned into a money-making social phenomenon.
But how do fashion bloggers get paid? Brands are increasingly looking to advertise on successful blogs, hoping to capture ready-made audiences. If you are fashion savvy, creative, and aim to captivate, this is where your talents and passions can come together. Here’s how to start a fashion blog — and get paid.
Here are a few secrets to becoming a successful fashion blogger:
1. Create a Fashion Blog
Here is your first lesson in fashion blogging 101: Create a blog! You might be thinking, “Well, duh,” but contrary to what many believe, a successful blog won’t just fall into your lap. If you want to make money, your blog has to appeal to both fellow fashion lovers and fashion companies.
TL;DR: You need to attract people to come to your website with a unique, easy-to-navigate design and great content. The most common platform is WordPress, where you can create your own domain name as well as choose amongst thousands of templates to personalize your blog. Our WordPress bundle will take you from beginner to expert in no time.
2. Learn How to Write a Fashion Blog Post
It probably comes as no surprise that on a blog, content really is king. The top fashion bloggers not only have original, engaging content, but also have a unique voice that helps them stand out in the crowd.
So what do you write about on a fashion blog? To come up with fashion blogging ideas, you can use websites like Buzzsumo for social media research, Quora to see what questions people are asking, and Google Trends and Keyword Planner to find what people are searching for. Of course, networking and knowing your industry are equally, if not more, important.
3. Be True to Your Brand Identity
You want to have a unique voice, but you also want to be genuine. Before you can expect to make money from your fashion blog, you need to define what is so unique about your style. Why should you be one of the fashion bloggers to follow? Whether you develop a street fashion blog or go for haute couture, you need to have a specific vision, and stick to it.
Having a vision helps you target the right audience — which helps you make money. This is because one of the biggest ways fashion bloggers make money is through affiliate marketing. You’ll get paid every time someone purchases a product via your website, so you need to make sure the right people are coming to your blog.
These days, consumers want an organic relationship, so promote the products you truly love rather than showcasing something that you think others may want. As you create a personal identity within your blog, you will essentially become the brand.
4. Grow Your Fashion Blog on Instagram
What do fashion bloggers do? Well, a big part of it is Instagram! Fashion blogs are structured around photos and videos, which is why Instagram has become a very successful “shop window” medium. If you’re interested in fashion, you probably follow some fashion bloggers on Instagram yourself, so take a look at the most successful content and try to find the common threads.
The best Instagram fashion bloggers have a strong brand that they promote. Keep your name and profile image consistent, and make sure you have an informative bio that’s consistent with your brand voice. Create a few hashtags that you use consistently, and ensure your images have a consistent style. For example, edgy, fun, athletic, casual, and so on. Lifestyle images win big on Instagram, so feel free to showcase your personality: Think daily activities, food and drink, and inspirational — all with a fashion angle, of course.
Now that you know how to make a successful fashion blog, all you have to do is get out there and do it! Following your dreams is an important part of fashion blogging, and we’re here to support you every step of the way. Happy blogging!
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