It’s summertime and one of the most popular months for our personal trainer online program. For those who’ve completed the program, it’s important to know that a career in personal training is heavily dependent upon client referrals, like most customer-facing careers.
So how do you maximize your exposure, market your business, and maintain a good reputation? Turn to social media marketing, of course!
Here are our tips for those personal fitness trainers who are just getting their feet wet with marketing their services on social media:
- Who are you targeting?
One of the biggest mistakes small businesses make when marketing online is they don’t understand their audience. Prior to deciding on what social networks to market with, find out where your core audience is most active.
- If you’re wanting to train fitness models or competing bodybuilders, consider Instagram and Bodyspace.com
- If your core audience is Zumba-loving women, consider Pinterest
- For attracting elderly clients or Crossfit fans, use Facebook
Different social networks appeal to different types of clients. Determine what your niche is going to be, then find the network on which they’re most active.
- What do they want to see?
Different social networks are ideal for specific types of content. When you decide which networks are best for your business and audience, be sure to post the types of content that are most engaging.
- Facebook – Questions/surveys, images, video, articles
- Twitter – Quick facts, articles
- Pinterest – Articles, images, How-to guides
- Instagram – Images, video
- How much time do you have?
Don’t overwhelm yourself by establishing a presence on every available network; you’ll get burned out – and fast! Start with one channel and really establish a presence.
Once you have it mastered, add additional networks and cross-promote your social channels on each.
- When can you make time for social marketing?
To make things easiest on yourself, create a schedule or routine for managing your social marketing.
Setting a standard day of the week/time for posts allows fans to anticipate your posts and consume the content they desire. Sporadic posts or inactivity often lead to a lack or loss of interest and engagement.
- Why are you sharing it?
Ask yourself this questions every time you schedule something new to share. The goal is to avoid sharing junk content or adding to the noise already available.
If a topic is covered, don’t share a copycat article. Instead, try to find an interesting angle that will catch people’s attention – and make it worth reading.
- For example, articles about isolating the glutes is a topic covered by many personal trainers and fitness magazines, but do you know different solution to the problem?
One option might be to focus on a certain type of equipment to obtain the results people desire. As most women are intimidated by free weights, you could write an article about using weight machines to target the glutes. This gives an alternative approach to an already popular topic.
- How can you engage more clients?
Incentivizing fans is the easiest way to engage fans and reach new clients! Consider offering discounts or promo codes for fans, monthly specials, or even host a contest for a free training session.
Interested in becoming a Certified Personal Trainer? Get started today.
OMCA Certification Program coming soon! To learn more about social media marketing, check back to learn more about this new Social Media Marketing Certification!