Do’s and Don’ts of Logo Design
If you’re starting your own business, one of the first marketing and branding concepts you’ll have to consider is the creation of your logo. Here are some of our logo design tips.
When designing your logo, you’ll want to keep in mind that simplicity is the foundation of all great logos. Simple logos allow for more flexible use, maintaining a quality appearance at any size.
One of the simplest ways to ensure your logo achieves minimalism is to start be designing it entirely in black and white. The high contrast will allow you to ensure all aspects of the logo are clear.
Color is one of the most important aspects of a logo, so it’s important to use it sparingly and effectively. We recommend using a maximum of three colors in your logo, though one or two colors are preferable.
Also, color evokes emotion, so it can prove valuable to consider color psychology prior to selecting what colors you use in your logo. Below are some of the common associations with various colors.
Red – energy and awareness
Orange – friendly and youthful
Yellow – inventive and optimistic
Green – growth and organic
Blue – tranquil and trustworthy
Purple – evocative and wise
Black – credible and powerful
White – simple and clean
Font selection is also an imperative part of the design process. Using too many fonts or fonts that don’t correlate to your business may confuse your customers. Choose fonts that are easy to read, and try to use no more than two fonts total.
When saving your logo, be sure to save it in vector format. Vectors can be resized without compromising resolution, so the quality of your logo will always be upheld.
Also, save different version of your logo, as print and web version of your logo will require different filetypes. Familiarize yourself with the requirements for both print and web logo files prior to designing your logo; this will make the production process much easier.
Finally, beware of copyrights! The worst possible outcome for your new business would be legal action as a result of infringing upon copyrights.
Learn more about logo design and digital illustration here.
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